The Truth About Niching Down – Why Serving Everyone Is Keeping You Broke
Episode Summary
“But if I niche down, you’ll lose clients.” I hear this every single week. In this episode, I’m dismantling that fear with data, stories from my own coaching clients, and a clear framework for identifying your niche without feeling like you’re shutting doors. Spoiler: the narrower your focus, the more clients you actually attract.
In This Episode You’ll Learn:
- The difference between a niche and an ideal client avatar (they’re not the same thing)
- How to test your niche before fully committing to it
- Real examples of clients who doubled their revenue after niching
- What to say when someone outside your niche asks to work with you
Resources Mentioned:
- Nail Your Niche Mini-Course
- Blog post: Finding Your Niche: Why Trying to Serve Everyone Is Costing You Clients
